Featured by One Track Mind Magazine

Sierra recently had the privilege of being featured by One Track Mind Magazine

Check out the full piece on the OTM website to read the founder of Sierra's thoughts on how Sierra is different from the legacy MTB tool and accessory brands. 

Here is a short excerpt: 

"Quite simply, the current legacy bike tool and accessory brands are boring. Even typing that, I realize it might come across as harsh. I also realize that being “boring” might not seem like a big deal. In some ways, it is not a big deal. However, as a rider, a user of bike products, and someone who is engaged in the MTB world, it is very clear that there is a new generation of riders who want more from the brands they buy from."


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